SIGNAL
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Introducing Sold. — A Fair Market Value Engine for Fine Art
Today, we’re launching something we’ve been building quietly and with a very specific conviction:
Artists deserve pricing clarity.
Galleries deserve transparent valuation logic.
Collectors deserve structured reasoning behind numbers.
We’re introducing Sold., a Fine Art valuation tool designed specifically for artists and galleries.
This is not a pricing gimmick.
It’s not a random calculator.
It’s a structured valuation framework.
From the studio,
Nastassja & Christian
Why We Built Sold.
Pricing artwork remains one of the least transparent mechanisms in the art world.
Artists underprice out of insecurity.
Others overprice without structure.
Galleries negotiate without a shared logic.
Collectors rarely understand what they are paying for.
Sold. was built to introduce methodology into that space.
Not rigidity.
Not automation replacing judgment.
But a transparent foundation.
How Sold. Calculates Value
Sold. determines the Fair Market Value of an artwork based on five primary pillars:
Artwork dimensions (cm)
Medium
(Photography, Drawing, Painting, Sculpture, Digital Fine Art, Mixed Media)Career stage of the artist
(Emerging → Established, aligned with BBK hourly references)Working hours
Material costs
From these inputs, the app builds a structured market value, not a guess, but a calculation.
Edition Logic That Reflects the Market
For:
Photography
Digital Art
Sculpture
Sold. integrates edition-size logic.
Unique works retain full valuation weight.
Smaller editions apply market-standard price adjustments per unit.
Sculptures are capped at 50 editions.
Photography and Digital Fine Art can include Open Editions.
This reflects how scarcity influences value without arbitrary discounting.
Three Pricing Modes: Because Negotiation Exists
The art market is not binary.
Sold. provides three price modes:
Conservative
Standard
Confident
This creates a negotiation range instead of a fixed number, giving artists and galleries flexibility while staying grounded in logic.
Radical Transparency: The Valuation Breakdown
Every calculation includes a detailed Valuation Breakdown.
You see:
Hourly value application
Material incorporation
Edition adjustment
Medium multipliers
The goal is simple: No black box pricing.
If you can’t explain a price, it’s fragile.
If you can show its structure, it becomes defensible.
Pro Version: Commercial License Calculator
For professional artists and galleries working beyond primary sales, the Pro version includes a commercial license calculator.
It calculates licensing value based on:
Exclusivity
Duration
Territory
Media channels
Company size
This turns vague discussions about usage into structured negotiations.
Because licensing is often underpriced.
What Sold. Is — And What It Is Not
Sold. is:
A framework
A pricing anchor
A negotiation tool
A confidence builder
Sold. is not:
A guarantee of sale
A speculative art market oracle
A replacement for curatorial positioning
Financial or investment advice
Sold. provides a structured valuation methodology, not predictions, promises, or financial guarantees. Market outcomes depend on context, positioning, demand, and countless external variables.
Why This Matters
Pricing affects:
Perceived value
Artist confidence
Collector trust
Long-term career positioning
The art world talks constantly about visibility. Very little about valuation literacy.
Sold. is our contribution to that gap.
We built this because we saw the same question over and over:
“What should I charge?”
Now there is at least a structured starting point.
Sold. is available starting today.
More updates are already in development.
SIGNAL is our studio’s newsletter — if it resonates, share it with a friend.
Great idea, good luck with the launch.